TAYLOR

A business should be like the ocean - it must have depth to be successful. But, like the ocean, the first thing new divers see is the surface.

Established in 1979, Taylor & Associates Architects is a full service architectural and interiors firm specializing in institutional work, including hospitals, medical facilities, schools, and child development centers. GH avisualagency devised a brand identity growth strategy that would allow Taylor & Associates Architects to evolve it's existing identity system to TAYLOR. GH avisualagency focused it's efforts towards developing a timeless simply stated balanced wordmark that metaphorically speaking would act as the parent of a family. A great deal of importance was placed on providing a palatable transition to this change in order to not alienate any of TAYLORs past clients. The new wordmark gave the company a huge face lift to correspond with the launch of their new web presence. It clearly differentiated it from its competitors and has allowed a more versatile brand image. Based on the wordmark, the system contains the graphic elements, type and color to communicate a variety of opposing adjectives that often describe a well balanced creative, problem solving architectural office.

Along with creating the wordmark we provided TAYLOR with colleteral materials as well as a brand style guide.

Archived in: TAYLOR • IdentityDevelopment • Logo • GraphicDesign